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© Origin 2021

The Brief

A logo uplift for a brighter tomorrow 

The World Energy Council (WEC) is a global forum with almost 100 national member committees. They promote the sustainable use of energy for the benefit of all people.

The World Energy Council holds a World Energy Week event every year in different countries around the world. It’s considered to be the world’s largest and most influential energy gathering, focused on bringing the latest energy trends, especially renewable energy that will shape the future of energy.

  • Communication’s Roadmap
  • Identity Development
  • Brand Collaterals
  • Logo Animation
  • Social Media Moodboard

Beirut World 

Energy Week 2020

World Energy Week 2020 was scheduled to be hosted in Beirut in October.

In light of this event, the Lebanese Centre For Energy Conservation (LCEC) http://www.lcec.org.lb/ wanted to re-develop the visual identity of Beirut World Energy Week 2020.

Every year, the host country creates a logo to celebrate this event. The original WEC logo remains the same in every adaptation but the country’s logo changes. This logo usually reflects the country’s image by using an iconic figure or a historic landmark.  

An uplift or a different approach? 

The LCEC already had a logo for the event, but it didn’t convey the message they wanted to send about Lebanese creativity. This is where Origin came in.   

For inspiration, we started by researching old logos created for this event by other host countries. Our team came up with two different approaches for this task.

The first approach: An uplift

The first approach was more or less the safer option. We uplifted the original logo, design, and typography while maintaining the main element used in the visual, the Raouche Rocks.

The second approach: A daring & modern Beirut

The second design was a more modernistic approach, very different than the first option.

The second logo featured the Beirut skyline and 3 other landmarks with the word Beirut written in modern Arabic calligraphy and softly integrated within the design.